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Brace yourself, EA is thinking real hard about inserting ads into its videogames



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In his office at EA, Andrew Wilson sits dreaming. Specifically, the CEO is dreaming about ways to deliver ads to EA players, up to (and including) potentially sticking them into the corporation’s $60/$70, “AAA” videogames.

That’s per a recent earnings call between Wilson and EA investors (via Tom’s Hardware), in which the EA boss was asked if there were plans “for more dynamic ad insertion across more traditional AAA games.” Wilson’s answer? “We have teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences.” Gulp.

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